Social Responsibility Marketing- Learning From Brands Doing it Right

Aug 6, 2019

“Creating a strong business and building a better world are not two conflicting goals - they are both essential ingredients for long-term success.”

  • William Clay Ford, Jr, CEO Ford Motors

It seems, all businesses that are driven by purpose understand this mantra. From major corporations to thriving startups, all are choosing their Corporate Social Responsibility (CSR) to enact a positive change and shape a bright future for the community. 

As per a recent report published on Forbes, 92% of customers have positive image of businesses that are associated with a social or environmental cause. Such brands capture the attention of Millenial Market and generate more revenue and brand awareness with relative ease.

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We believe CSR marketing & branding is here to stay, and should be opted by every business who aims to drive growth. Today, we, the team of The Seidel Agency, have drafted for you a small list of brands that are doing CSR marketing like no one else. They are letting their voice echo and inspire change. Have a read to learn and know better - 

  1. Google

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Apart from being the world’s biggest search engine, Google has been proactive in the green revolution. 

With the motto of “Go Green,” the company has reached a milestone in the year 2017 by being the world’s largest corporate renewable energy purchaser on the planet. The company focuses on environment-friendly policies as well as promote other initiatives including the Equal Justice Initiative, Goodwill Industries International, and Pratham Books: Storyweaver Platform. 

   2. Ugmonk

The social campaign of Ugmonk is focused on feeding children. 

The company has been promoting the campaign with the tagline “With every item you purchase=3 meals for kids”. If you ever visit the website of the company you can see Sheldon with smiling faces of children. This creates a positive impact on the minds of customers. Apart from this, Ugmonk also supports Rice Bowls, an organisation that helps in feeding children around the world.

  3. LEGO

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LEGO is one of the biggest examples of social responsibility marketing. 

The company is focussed on utilising one hundred percent renewable energy and reducing its carbon footprint by the year 2030.  The company also ranks second on Reputation Institute’s RepTrak 100 for the notable causes. The Sustainable Materials Center of LEGO works to find substitutes to their recent material and packaging with sustainable options. In addition to this, it also aids partnership to World Wildlife Fund. 

  4. Harper Wilde

Harper Wilder, the estimable bra brand also ensures its social responsibility via sharing inspiring stories through newsletters, copy, or on the website. Their tagline “Lift Up Ladies” the company promotes women empowerment. 

It can be deduced from the fact that 75% of the workforce in Harper Wilde is women. It also aids partnership with Glamour Magazine’s The Girl Project, which provides access to education in more than 100 countries. 

  5. Faucet Face

Faucet Face is an online store selling glass water bottles. 

Being an online store, the social responsibility of Faucet Face can be vividly seen on their website. The homepage features a tagline “1 for 100” program which provides 100 litres of clean water to rural families in India upon every purchase. Apart from this, the company also promotes a healthy lifestyle, environment and eco-friendly causes, animal rights, and other charitable works.

  6. Microsoft

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The biggest philanthropist of the company that is Bill Gates devotes most of his time in making the world a better place to live in. 

The company began its charity program in the year 1983. The charity program attained a total of $1.6 billion. It will soon reach $2 billion by 2020. 

Apart from this, the company has also created Microsoft Philanthropies that works closely with non-profit organisations, governments, and businesses to provide computer education, offer grants to non-profit organisations, and creates a partnership with organisations around the globe. 

Looking at the present scenario, most of the biggest brands are not only supporting a good cause but also building them into the essence of their company. 

These gigantic corporations show how good can a business yield by contributing to build a better society. Along with the noble cause, it also attracts customers, gives them a positive hope, and encourages them to build loyalty with the brand. 

Tell us your views on Corporate Social Responsibility Marketing! Also, feel free to get exciting ideas designed for your CSR campaigns - right here!